Background

The Enecto Adaptive Content integration module offers a possibility to show different content in EPiServer depending on the origin of the visitor. The module uses the Enecto system Adaptive Content to retrieve information for a specific ip address.

In short

When a visitor enters the site, the Adaptive Content module sends the IP address of the visitor to the Enecto system. Enecto processes the request and matches the IP address with the Enecto database, containing DNS info mixed with other sources such as financial data from Dun & Bradstreet. The result is then matched with a set of pre-made queries such as "Is it a healthcare company?", "Is it a municipally?", "Is it larger than 1000 employees?" etc. Similar to some of the popular quiz programs on TV, the Enecto Adaptive Content system only replies with Yes or No. The result is sent back to the website within 20-30ms and the result can be used to show targeted content.
Example: a website visitor that uses a PC connected to a network belonging to Pfizer (a healthcare company) sees customer references from the healthcare sector. Also, when the search function is used, healthcare related content is placed on top.

Please note that the use of the Enecto Adaptive Content preserves the integrity of the visitor: The name of the company is not returned to the website. Also, it is not possible to know who at the company that is visiting. Only the yes/no results are sent back to the website.

Ajax/Atlas may be used to change the content after a general hompage has been sent to the visitor.

The IP lookup and results are cached within EPiServer for best performance.

For demonstration purposes it is possible to fake the IP address by visiting special pages in EPiServer. This allows EPiServer Partners to show customers different scenarios.

How does it work?
The modules main configuration is done in EPiServer admin mode under "EPiAdaptiveContent admin" under the tools section. Here you can configure which user account to use when connecting to Enecto (this information can be retrieved from Enecto). You can also configure some containers with different content which you can later use on those places of your web site where you want to display different content for different requests.

Installation and configuration

• This manual describes installation and configuration of the Adaptive Content module